In business today it is widely considered that blogging is an important way to connect with your customers, to demonstrate your expertise in your subject and to maintain currency in your market-place.it can also increase the dynamism of your web-site. That said, I meet many people who despite their good intentions never quite get around to writing their blog although they believe that it could be a valuable asset to their business. In Brian Tracey’s ‘Eat that Frog’ terms blogging then becomes one of those increasingly ugly ‘Frogs’ that needs to be eaten and Tracey’s advice is eat the biggest and ugliest frogs first. So, as procrastination makes your blog Frog bigger and uglier you finally create the time to work on it and then what? You get stuck….you can’t think of what to write, and let’s face it if you could your blog might never have become a Frog anyway!

This is a situation with which I’m personally familiar and it was only when I recently read Shelle Rose Charvet’s ‘Words that Change Minds’ that I began to understand why; It appears that I have an “Away from” motivation which in a blog writing situation manifests itself as “Writer’s block”. 

The answer is apparently simple; Write anything, because with this motivational trait you’ll just love correcting and altering what you’ve written rather than focussing on the goal of what you want to say.

So, if you want to write a blog so that your web-site doesn’t get stale; because you don’t want people to think you’ve got nothing to say or because you’ve got something to say and you don’t want people to miss out on it you’re almost certainly ‘Away-from’ motivated.

And if writing your blog is becoming a bigger, uglier frog for you, here are three tips for knuckling down and writing regular blog items: 

• Write down and save anything at any time that might be bloggable.
• Make time to write your blog when you feel that it’s becoming a job you must do.
• When you sit down to do it, set about editing and adding to the copy you’ve already written.

Simple…..unless of course, you’ve really got nothing to say!

If you found this interesting and useful you might like to read:

Eat That Frog!: Get More of the Important Things Done, Today! by Brian Tracy

Words that Change Minds by Shelle Rose Charvet